Mobile Billboard Advertising Research
Advertising as a whole is changing…
Owners want the highest return on investment for their advertising budget, and mobile advertising resonates with your potential customers compared to conventional mediums and ultimately can help fill your storage rooms.
Individual vehicle advertising generates between 30,000 and 70,000 daily vehicle impressions.
– Outdoor Advertising Association of America, Inc.
96% of respondents say mobile advertising is more effective than traditional outdoor advertising.
– Outdoor Advertising Magazine
Americans report spending an average of 15 hours/week in-car, either as a driver or passenger, and perceive traffic getting worse. Commute times, from the recent Census, have increased from 14% from 1990 to 2000.
– Arbitron National In-Car Study, 2003
Mobile advertising generates 2.5 times more attention than a static billboard.
– Perception Research
of people who read the mobile billboard recall what they read.
– Outdoor Advertising Magazine
of target audiences notices both graphics and text.
– American Trucking Association and 3M
Mobile billboards are viewed by 95% of people that go by them and are read by 85% of them. Almost twice the attention that static billboards receive.
– Outdoor Advertising Association of America